When you count on new leads to heat up your business and find new customers, you are always looking for the best way to bring in those leads fast. While there is much interest in social media, it may take some time to build a following. Trade shows and webinars work well for individual organizations, but they are not a one-size-fits-all solution. Here are three ways that you can bring in those new leads that you need—and bring them in quickly!
Encourage Better Referrals
What are you doing to gain referrals from your current customers or your fans? If you are not taking advantage of word of mouth advertising, you are missing out on the single biggest way that you can build your leads. How can you encourage referrals? Why not “pay” your customers to refer their friends and family? While you may not pay those customers outright, you can offer a discount or savings if your existing customers send a client your way. If the new client winds up working with you more than once, you will likely come out ahead on the deal. Sometimes you just need to remind your customers that they should be referring your business to others. It can be a big win for everyone!
Pair PPC with SEO
When you look for new leads online, there are two schools of thought as to how you should proceed. One is that you should invest in PPC (pay per click). Pay per click advertising means that you pay every time someone clicks your ads. On the other hand, SEO (search engine optimization) is a form of marketing that involves changing the way your content is created. You may only pay once, but it can take a little time to get results. Consider using a little of both. You will get immediate results with PPC, and can build up your referrals with SEO over time. The results can be surprising.
There are several ways to build leads that are easy to implement no matter what type of business you operate or what you are trying to sell. Getting leads is possible no matter what, and getting them quickly is not that challenging either. It just means that you have to put in a little more work and effort to get the job done. Do not be afraid to try something new. It may surprise you what you can accomplish when you have the strategies in place!