The Ultimate Guide to Creating a Sales Playbook

A free guide to building an effective sales playbook to boost your organization’s sales efficiency.


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Preview of the Table of Contents

Streamlining the Sales Process
  • Noting and Nurturing Prospects
  • Simplifying Sales Goals
  • Identifying Buyer Personas
Creating an Accessible Playbook
  • Maximizing ROI
  • Who Will Use the Playbook?
    • Marketing and Sales: Friends or Foes
  • On Adoption and Implementation
Using Your Playbook
  • Quick, Cost-Efficient Results
  • Consistent Messaging
  • Sales Playbooks and Analytics Incorporation
    • Vital Resources
    • Analytics and Future Opportunitites
Aligning Marketing Content with the Sales Process
  • Marketing and Sales on the Same Page
  • Automation and the Cohesive Workplace